Follow your highest excitement. Yes, and… So what? Pass it on.

The Formula is a conceptual sequence of phrases turned into wearable affirmations. This piece translates a mindset into motion, capturing a loop of creative consciousness that turns overthinking into flow.

The hand-embroidered text spirals across the body like a mantra map: “FOLLOW YOUR HIGHEST EXCITEMENT” leads to “YES, AND…” which leads to “SO WHAT?”—a cyclical permission slip for expression, play, and letting go. On the back: a full-circle formula. On the leg: a final nudge—“PASS IT ON.”

Sketched by Ole Ukena as part of an evolving life practice and embroidered in Bali, each piece holds not just words but frequencies—ideas encoded into linen.

Made for thinkers, feelers, facilitators, and performers. Those who create frameworks—and then outgrow them.

To preserve the full visual narrative and energetic intention of each piece, all garments are sold only in sets. Each design is created to flow across the body as a unified canvas—fragmenting it would dilute the transmission.

Fit: Gender-neutral, one-size-fits-most (S–L). Please consult our size guide or reach out to us directly if you’re unsure—we’re happy to help.

Material: 100% lightweight linen — breathable and soft. The shirt is cut from lighter linen for ease and airflow, while the pants use a slightly thicker weave for structure and durability.

Production: Handcrafted and made-to-order by our studio team in Bali. 

Note: Small variations in fabric tone may occur due to batch dyeing and artisanal processes. 

Shipping: Please allow 2–4 weeks for production and delivery. 

Care: Hand wash recommended. Iron as needed. Avoid tumble drying to preserve embroidery and fabric quality.